Bill Johnston

Notes on Community, Collaborative Technologies, and Design

Bill Johnston helps business leaders weave communities into the fabric of their organizations to drive growth, innovation, and lasting customer relationships. A pioneering strategist and designer, Bill has led community initiatives at TechRepublic, Autodesk, and Dell. In 2015, he founded Structure3C to help organizations build thriving community ecosystems that create real business value.


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  • The Future of Online Communities – Insights from the Online Community Unconference 2025

    The Future of Online Communities –  Insights from the Online Community Unconference 2025

    The Online Community Unconference 2025 made one thing clear: the need for meaningful connection has never been greater, but the challenges of fostering it have never been more complex. This post explores the key insights from the event—where community leadership is evolving, where it’s stuck, and what we must do next.

    January 30, 2025
  • Preparing for the Online Community Unconference 2025

    See you January 8th! In just a few days, the much-anticipated Online Community Unconference 2025 will bring together passionate community and community-skilled leaders for a day of connection, ideation, and learning. To help you make the most of this unique experience, we’ve prepared a detailed guide to set you up for success. Don’t have a…

    January 2, 2025
  • Online Community Unconference 2025

    Online Community Unconference 2025

    The Online Community Unconference (OCU) is returning to San Francisco on January 8th. Join me, Carrie Melissa Jones, and Susan Tenby for a full day of in-person collaboration with 100 experienced and engaged community leaders. At the Online Community Unconference you will: All while having a great time experiencing the in-person community of community leaders.…

    December 14, 2024
  • Unlocking Community Intelligence in Events: Embracing Participant-Driven Methodologies

    Unlocking Community Intelligence in Events: Embracing Participant-Driven Methodologies

    As we transition from virtual to in-person meetings, conferences, and workshops, there is a noticeable hunger for novel and engaging experiences beyond the typical “expert in front of the room” sessions. What if every event participant had the chance to be the smartest person in the room? Rethinking Event Models Imagine events, meetings, and working…

    June 5, 2024
  • Reasons to be Optimistic About the Future of Community Practice

    Reasons to be Optimistic About the Future of Community Practice

    The community “industry” is a mess. Good thing we are pretty good at community.

    October 4, 2023
  • Will Generative AI Make Popular Culture’s Self-Referential Tendencies Exponentially Worse?

    Will Generative AI Make Popular Culture’s Self-Referential Tendencies Exponentially Worse?

    “All of pop culture — be it movies, music or TV — is now engaged in a delicious orgy of self-consumption.” Peter McKnight — “Is pop culture eating itself to death?”The Globe and Mail, July 31, 2000 The promise of artificial intelligence(1) is that it will usher in a technological revolution that will transform industries,…

    May 3, 2023
  • Community Ecosystems – Slides from the 1/23/23 #CMAD Event in Silicon Valley

    It was great to be back in person at the #CMAD Meetup in Silicon Valley. You can check out the slides from my presentation here:

    January 24, 2023
  • Community Strategy Design

    Community Strategy Design

    I was first introduced to the concept of a design process in my sophomore year of college. I was taking a sculpture class and we were preparing to start on our self-portrait busts. Our professor had us read “The Universal Traveler” by Koberg & Bagnell, follow the process they describe in the book, and keep…

    October 24, 2022
  • Metaverse: Season 3 of the Cohere Podcast

    Metaverse: Season 3 of the Cohere Podcast

    During Season 2 of the Cohere podcast, Dr. Lauren Vargas and I examined the role networks play in our lives – from the obvious to the subtle. In Season 3, Lauren and I are exploring the topic dominating the discussion of our collective digital future: the Metaverse. Our intention is to have a discussion will…

    March 30, 2022
  • Promoting & Sustaining the Value of Community Across the Organization (Community Value Part 4)

    Note: this is the fourth and final post in a series about community value. If you missed “A Perspective on Community Value“, “Understanding the Community Opportunity“, or “Developing Community Strategy, Goals & Measurements“ I’d recommend starting there. In many organizations, community’s territory is often limited to an ill-defined middle ground between support and marketing functions. This…

    March 9, 2022
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