Category: Community Management

  • Current Research: Online Community Marketing, Engagement and Growth

    The Online Community Research Network is kicking off our next research project to study online community marketing, member engagement and growth strategies. The goal of the study is to get direct feedback from community managers and strategists about: most effective ways to market their communities the definition of community member engagement best practices for fostering…

  • Online Community Unconference – 2/21 in New York City

    We are about a week away from the The Online Community Unconference East. There are a fantastic group of organizations coming, including: allfacebook.com Alliance to Save Energy AOL Business Week Digital Changing The Present Consumers Union Cyworld EchoDitto Family Justice Gartner Grandparents.com IBM Mercy Corps Patricia Seybold Group Showtime Networks Inc Socialtext Texas Instruments TV…

  • Online Community Expert Interviews: The Best of 2007

    I just put together a short list of our best interviews from the Online Community Report for 2007. We had a great group of Community experts sharing their experiences, and I think you will agree that the content is worth a second look. Shawn Morton, CNET “The big lesson … was to follow the needs…

  • Starting the New Year Off Right: 5 Questions to Ask Yourself About Your Community

    This is cross-posted from the OC Report. In the spirit of the new year, I wanted to encourage community managers, strategists and teams to do a bit of self-reflection on the old (2007) and planning for the new (2008). The following are five key questions you and your team might explore in the coming weeks.…

  • Online Community Ideas – best of 2007

    I posted the following content in the Online Community Report newsletter this morning, but I wanted to blog this as well. The Big Ideas of 2007 The following are, to my eyes, the “big ideas” that emerged in 2007. I feel these ideas set the stage for the meaningful activity that will play out in…

  • Forum One – Online Community Events for 2008

    Online Communiteers – Breaking news: we have finalized our event series for 2008. I wanted to give the OC Report readers a sneak peek, as well as to let you know that we have opened registration and have a special “super early bird” rate for our OCU East and Mobile Communities Unconferences. Our events series…

  • Online Community ROI 2007 – Report Released

    We publicly released the Online Community ROI report last week. The research project was conducted as part of the Online Community Research Network agenda, and was initially released to OCRN members in May. The study had many interesting findings, including: • Only 22% of respondents could clearly articulate ROI on community efforts • The majority…

  • Online Community Summit: A report back

    The sixth Online Community Summit was held last Thursday and Friday, October 4th and 5th in Sonoma, CA. We had a really great group of folks this year (as usual), ranging from small startups and non-profits, to large software, online and media companies. The size of the Summit is small and feels really intimate. Because…

  • Webinar: 5 Questions Every Company is Asking About their Community

    I am doing a webinar on Tuesday, September 25th with George Jaquette of Intuit and Aaron Strout of Shared Insights. We will be exploring the following 5 questions that most companies are asking about their community initiatives: 1. How do I create a value-driven community strategy? 2. Which metrics should I be measuring?(Measuring value in…

  • Online Community ROI: Reporting on Dimensions of Value

    We conducted the Online Community ROI research study in May of 2007, as a function of the Online Community Research Network. The study explored how organizations determined ROI, what dimensions of value were being reported to management, and the attitudes in the organization around the concept of community value. We had over 50 completed surveys,…