Category: Design

  • Opportunities for Brands in the Collaborative Economy

    Opportunities for Brands in the Collaborative Economy

    You’ve probably been hearing a lot about the Collaborative Economy lately. The key question many brands are asking: How do I get started? The good news? You may already have. Most organizations have an existing online customer community (or communties). Most are as simple as technical support forums, but many organizations have explored community engagement…

  • Attributes of Thriving Online Communities

    I got my start building online communities in 1999 with the launch of TechRepublic.com. We grew from a cold start of 0 to 2 Million members in less than 2 years before being acquired by Gartner – it was an insane ride. I was first asked the question of (more or less) “What makes a…

  • Slides: Building Sustained Community Engagement: from eMarketing Summit Portland

    Building Sustained Community Engagement View more presentations from Bill Johnston

  • Evolving to Social Business (and beyond)

    Most organizations are well into the process of incorporating social media into their day to day business – and many are starting to wrestle with the challenges and opportunities of being “social” over the long haul: the resource commitment, the necessary changes in leadership and culture, and the responsibility to engage in  conversation, collaboration and community with customers, prospects,…

  • How to Develop a Community Strategy

    INTRODUCTION: This post is targeted at folks just getting started with online community activities at their respective organizations. It is written with the brand or product-specific corporate communities in mind, but is somewhat applicable to independent communities and non profit organizations.A few key points to begin with: First, the working assumption here is that most…

  • Miphone: love it, love it, love it

    I have had my iphone since around lunch today, when FedEx dropped it off. I have to say, I LOVE IT. I really haven’t even used it as a phone yet… I think I’ve made 2 calls all day. I seriously can’t stop picking it up. Ok, ok, I know I’m totally geeking out. What…

  • Blogging & Design: Jesse breaks it down

    Jesse Thomas from Ogilvy breaks down his POV blogs in general, and blog design specifically. My takeaway after viewing: Why do we have SO many ugly babies out there? I think the availability of reaymade tools and hosted solutions has led to many of us who should know better (me included) accepting the “common” in…