Category: Marketing
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Manufacturing Influence: Dan Greenburg / TC
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Marketing & Online Communities: Factors affecting change in consumer and marketer attitudes
It’s just a little over a week away from the Marketing & Online Community conference. The conference agenda is almost set, and we have a great list of speakers and topics. I’m pulling together my thoughts for opening remarks, and I thought I would share some thoughts about how marketing techniques and consumer and marketer…
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Who Owns Community? – Webinar this Wednesday
I’m doing a webinar with Matthew Lees from the Patricia Seybold Group this Wednesday about how the community team functions and is funded in the corporate environment. Please join us if you can. Who Owns Community? – Webinar Aligning Business Sponsorship and Responsibility with Community Goals Wednesday, October 24, 2007 11:00 AM Pacific / 2:00…
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Marketing & Online Communities: Techniques still rudimentary
Cross-posted from the Online Community Report. I initiated the Marketing & Online Community research study in June of 2007, as a function of the Online Community Research Network. The study was conceived as an investigation into the current state of marketing to online communities, from the perspective of both the online community host, as well…
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Cool News OTD: One of the best marketing resources you’ve probably never heard of
I’ve been subscribed to the Cool News of the Day newsletter (also available in convenient blog form) for several years. It’s the ONLY email newsletter that I read daily. Cool News highlights innovation in marketing strategy and execution. A lot of the articles skew towards retail, but they is always some gem of information in…
Bill Johnston 