Category: Online Business

  • Announcing “Community Secret Sauce”: a Panel Discussion Feb 1st in SF

    Join me next Wednesday, February 1st, in San Francisco for the “Community Secret Sauce” panel discussion. The event is part of the #OCTribe  meetup series that Susan Tenby hosts, and these events are always a fun and informative time. Joining me will be Thor Muller from Get Satisfaction, Rachel Luxemburg from Adobe and Gail Ann…

  • Using Unconference in the Enterprise – Manifesting Social Business

    My theory on Unconferences (and other participant-driven events) is pretty simple: put smart and passionate people in a room to talk about a common cause with some light facilitation and good things generally happen. Along with all the great knowledge-sharing and network-building that typically happens, an Unconference can be one of the key catalysts for the…

  • Slides from my Social Business Forum Keynote – #sbf11

    Keynote from Social Business Forum 2011 [gigya width=”425″ height=”355″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sbf2011milanfinal2-110608210458-phpapp02&stripped_title=keynote-from-social-business-forum-2011&userName=billjohnston” quality=”high” flashvars=”gig_lt=1307590933611&gig_pt=1307590952142&gig_g=1&gig_n=wordpress” wmode=”tranparent” allowfullscreen=”true” ] View more presentations from Bill Johnston

  • Do your Online Community / Social Media initiatives need a living trust?

    It is no secret that there is a lot of turnover happening the social media industry – just take a peek at the regular “People on the Move” updates on Jeremiah Owyang’s blog. This is only going to get worse as more organizations adopt social media, organizational structures change, the economy improves, and people in…

  • Slides: Building Sustained Community Engagement: from eMarketing Summit Portland

    Building Sustained Community Engagement [gigya width=”425″ height=”355″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=emarketingsummit2011final2-110425165757-phpapp02&stripped_title=building-sustained-community-engagement&userName=billjohnston” quality=”high” flashvars=”gig_lt=1303769248492&gig_pt=1303769275292&gig_g=1&gig_n=wordpress” wmode=”tranparent” allowfullscreen=”true” ] View more presentations from Bill Johnston

  • Online Community Roundtable – now Online Community Tribe

    Howdy Folks – you may have noticed a name change to the Online Community Roundtable group. What’s up with that? The primary motivation was to give a home to all the great activity that has sprung up with community managers and strategists around the #octribe tag. The tag sprung out of a conversation that Randy…

  • Evolving to Social Business (and beyond)

    Most organizations are well into the process of incorporating social media into their day to day business – and many are starting to wrestle with the challenges and opportunities of being “social” over the long haul: the resource commitment, the necessary changes in leadership and culture, and the responsibility to engage in  conversation, collaboration and community with customers, prospects,…

  • Back to Basics: The Community Strategy Team & Goal Definition

    This post is part of an ongoing series about developing an online community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As I mentioned in my previous post, the recommended first step in developing (or refining) your organization’s online community strategy is to answer the question: What are…

  • My SxSWi 2010 Panels – Please Vote (Because My Mom Can’t)

    It is that time of year again… SxSW Panel Picking!!! I have two proposals this year, and I would appreciate your support for either or both. Panel #1: What community and social media metrics are organizations tracking? Bill Johnston, Chief Community Officer for Forum One (that’s me), will present and then lead a discussion about…

  • #OCTRibe Topic: Valuing Participation in Online Communities

    Note: This is cross-posted from the Online Community Report. I’m pleased to be kicking off the 2nd topic in the #octribe discussion, following the kickoff topic of “Influencers” by Gail Williams two weeks ago. How OCTribe works Write something tomorrow (Tuesday, July 28), tag it #octribe or tweet it as #octribe, and your post will…