Category: Online Community

  • OC Unconference East: What to expect during topic selection

    We are just 2 days away from the Online Community Unconference East in NYC. We still have about 5 open seats for those or you in the NYC area. You can register at: http://www.ocue.eventbrite.com There is a really diverse mix of organizations coming, including: BlogHer Inc., Mediabistro, CMP, HP, Gartner, Autodesk, AOL, Texas Instruments, Microsoft,…

  • Marketing & Online Communities Research Report Released

    Our Online Community Research Network (http://www.onlinecommunityresearch.com) initiated the The Marketing & Online Community research study in June of 2007. The study explored the current state of marketing to online communities, from the perspective of both the online community host, as well as from the perspective of the marketer. The research participants included large software companies,…

  • Online Community Unconference – 2/21 in New York City

    We are about a week away from the The Online Community Unconference East. There are a fantastic group of organizations coming, including: allfacebook.com Alliance to Save Energy AOL Business Week Digital Changing The Present Consumers Union Cyworld EchoDitto Family Justice Gartner Grandparents.com IBM Mercy Corps Patricia Seybold Group Showtime Networks Inc Socialtext Texas Instruments TV…

  • How to Develop a Community Strategy

    INTRODUCTION: This post is targeted at folks just getting started with online community activities at their respective organizations. It is written with the brand or product-specific corporate communities in mind, but is somewhat applicable to independent communities and non profit organizations.A few key points to begin with: First, the working assumption here is that most…

  • Online Community Expert Interviews: The Best of 2007

    I just put together a short list of our best interviews from the Online Community Report for 2007. We had a great group of Community experts sharing their experiences, and I think you will agree that the content is worth a second look. Shawn Morton, CNET “The big lesson … was to follow the needs…

  • Starting the New Year Off Right: 5 Questions to Ask Yourself About Your Community

    This is cross-posted from the OC Report. In the spirit of the new year, I wanted to encourage community managers, strategists and teams to do a bit of self-reflection on the old (2007) and planning for the new (2008). The following are five key questions you and your team might explore in the coming weeks.…

  • Welcome 2008! Defining Community / “ownership”

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  • Online Community Ideas – best of 2007

    I posted the following content in the Online Community Report newsletter this morning, but I wanted to blog this as well. The Big Ideas of 2007 The following are, to my eyes, the “big ideas” that emerged in 2007. I feel these ideas set the stage for the meaningful activity that will play out in…

  • Online Community Indentity and Reputation

    Earlier this week, I published the “Identity, Reputation and Ranking” research study to members of our Online Community Research Network. The study was designed to discover best practices for content rating and ranking, and to establish a baseline of current practice for supporting member identity and reputation. I inititated the study in early November, and…

  • Forum One – Online Community Events for 2008

    Online Communiteers – Breaking news: we have finalized our event series for 2008. I wanted to give the OC Report readers a sneak peek, as well as to let you know that we have opened registration and have a special “super early bird” rate for our OCU East and Mobile Communities Unconferences. Our events series…