Category: Online Community

  • Online Community ROI 2007 – Report Released

    We publicly released the Online Community ROI report last week. The research project was conducted as part of the Online Community Research Network agenda, and was initially released to OCRN members in May. The study had many interesting findings, including: • Only 22% of respondents could clearly articulate ROI on community efforts • The majority…

  • My Slides from “Who Owns Community?”

    I’m posting my slides from the “Who Owns Community?” Webinar on Wednesday. The net-net? The community “owns” the community (of course) The community team probably belongs in Marketing, but Marketing doesn’t deserve it yet. Slides here.

  • Who Owns Community? – Webinar this Wednesday

     I’m doing a webinar with Matthew Lees from the Patricia Seybold Group this Wednesday about how the community team functions and is funded in the corporate environment. Please join us if you can. Who Owns Community? – Webinar Aligning Business Sponsorship and Responsibility with Community Goals Wednesday, October 24, 2007 11:00 AM Pacific / 2:00…

  • Marketing & Online Communities: An update on speakers and topics (and a kick ass reception)

    Cross-posted from the OC Report: Following closely on the heels of the Online Community Summit, The Marketing & Online Communities conference is less than a month away. The Marketing & Online Communities conference is intended to be an in-depth discussion on the current issues and opportunities in marketing to communities. Marketers and brand managers seem…

  • 5 Questions Webinar: My content, transcript and archive

    I had the pleasure of participating in a webinar yesterday with George Jaquette of Intuit and Aaron Strout of Shared Insights. Aaron just posted the webinar archive and transcript on the Wearesmarter.com site. Additionally, I wanted to post my notes from the event, which more or less sum up what I said (or meant to…

  • Webinar: 5 Questions Every Company is Asking About their Community

    I am doing a webinar on Tuesday, September 25th with George Jaquette of Intuit and Aaron Strout of Shared Insights. We will be exploring the following 5 questions that most companies are asking about their community initiatives: 1. How do I create a value-driven community strategy? 2. Which metrics should I be measuring?(Measuring value in…

  • The Social Graph: A Conversation with Marc Smith from Microsoft Research

    Note: This is cross-posted from the OC Report. You have probably been hearing the term “social graph” a lot in recent weeks. Mark Zuckerberg of Facebook describes the concept in a recent Business Week article: As he (Zuckerberg) describes it, this is a mathematical construct that maps the real-life connections between every human on the…

  • Interview with Joi Podgorny on the OC Report

    If you haven’t, check out the interview I did with Joi on the Online Community Report. She obviously did the hard part… providing great content! This month’s Online Community Expert interview is with Joi Podgorny of Ludorum, Inc. Joi’s area of expertise is the post-Facebook crowd, Tweens and Children. Joi’s Bio: Joi has worked the…

  • New Facebook Group: Online Community Roundtable

    Our Online community Roundtable group on Facebook is approaching 100 members! If you would like to stay informed of the groups activities, and potential meetings in your area, join the Facebook group here.

  • Online Community ROI: Reporting on Dimensions of Value

    We conducted the Online Community ROI research study in May of 2007, as a function of the Online Community Research Network. The study explored how organizations determined ROI, what dimensions of value were being reported to management, and the attitudes in the organization around the concept of community value. We had over 50 completed surveys,…