Category: Online Community

  • Wow – Jeremiah is going to Forrester

    Just saw a tweet that Jeremiah Owyang is going to Forrester. Wow, big news. Seems like a natural progression for him. He works awfully hard at staying up to date (and updating everyone else) on the social media space. Congratulations Jeremiah!

  • Next Online Community Roundtable: 8/22 @ SAP

    If you are in the Bay Area, and are actively working with online communities, this event might be of interest to you.  It’s invitation-based, so please drop me an email if you are interested. — The Roundtables have been a regular, but intentionally “under the radar” gathering since July of 2005. Thats longer than BarCamp…

  • Marketing & Online Communities: Techniques still rudimentary

    Cross-posted from the Online Community Report. I initiated the Marketing & Online Community research study in June of 2007, as a function of the Online Community Research Network. The study was conceived as an investigation into the current state of marketing to online communities, from the perspective of both the online community host, as well…

  • Discussion Groups: The catalyst for developing your community strategy

    If you are currently developing your company’s online community strategy, and are struggling with all of the options available to you, a project to benchmark your discussion group experience is a great place to start. The members of your discussion groups will likely not only contain your most ardent evangelists (and probably most vocal critics),…

  • Virtual Worlds: A Real Waste of Marketing Dollars?

    The latest issue of Wired has a an article that takes a not so flattering view of Second Life, and of several large brands that have tried to open up shop in the virtual world. The title says it all: “How Madison Avenue Is Wasting Millions on a Deserted Second Life” One of the things…

  • Social Networking: It’s still early

    Joi Podgorny had an excellent post yesterday… mostly about LinkedIn bashing, and general snarkiness of late in the debate about Facebook vs. (insert your favorite social network / social media tool here). One point she makes in the post is that it is still *really* early in the game. Those of us using social networking…

  • Facebook: Kottke calls it

    As I’ve said before, I REALLY don’t get all the hype about facebook. Jason Kottke nails it in two with his original and clarification post comparing Facebook to AOL. It’s just that I, unlike many other people, don’t think that Facebook and Facebook Platform are the future of the web. The platform is great for…

  • Pownce Invites

    I have 6 pownce invites. Please send an email to request one: billdozer@gmail.com.

  • Autodesk: Community 2.0 Presentation (from 3/05)

    I ran across this yesterday on an old hard drive and thought I would post. community2_0.pdf Daniel Siriste, the manager of AREA, and I gave this presentation to our global marketing team in March 2005 as food for thought in their community-building plans. I’ve removed any proprietary information (of course).

  • Interview with Guy Kawasaki posted on OC Report

    My interview with Guy Kawasaki was just posted on the OC Report. Guy Kawasaki on Life, the Truemorverse, and Everything Guys discussed Truemors (of course), the changes for startups launching new sites, and his current priorities. Check it out and let me know what you think.