Category: Social Business

  • Community Management as Stewardship – and Happy #CMAD!

    stew·ard·ship : the conducting, supervising, or managing of something;especially : the careful and responsible management of something entrusted to one’s care <stewardship of natural resources> In the run up to Community Manager Appreciation Day, I’ve had a lot of conversations about the evolving role of the community manager. One topic keeps surfacing during all the conversations, no matter…

  • Evolving to Social Business (and beyond)

    Most organizations are well into the process of incorporating social media into their day to day business – and many are starting to wrestle with the challenges and opportunities of being “social” over the long haul: the resource commitment, the necessary changes in leadership and culture, and the responsibility to engage in  conversation, collaboration and community with customers, prospects,…