Category: social media
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The Role of Brands in Online Communities
There seems to be a wave of bad advice and misguided thinking regarding where and how brands should engage with their communities. Examples include pundits advising brands to prioritize social efforts “off domain”, being passive observers in their communities instead of active hosts, and a general sentiment that hosting a brand-based online community is high…
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Thoughts on Managing Your Social Vendor Relationships
Let’s face it – the vendors you rely on for social media & community platforms, services and advice have you outnumbered and surrounded. Between account reps, sales reps, relationship managers, executive success partners and the rest of the cast, most vendors have a veritable army of skilled professionals whose primary purpose is to maximize revenue derived from their relationship…
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Presentation: Developing the Next Generation of IdeaStorm
These are my slides from the Intranet Reloaded Conference in Berlin on April 17th. My presentation was on the evolution of Dell’s IdeaStorm open innovation community.
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Serendipity: A Key Theme for 2012
Serendipity sure seems to be a key theme for me in 2012. First, I was on a panel at SxSWi with a few very smart folks titled “Get Lucky: Create Serendipity to Spur Innovation” – Panel organizer Rawn Shah posted a great recap post here: Serendipity and Innovation at SXSW . This week, I’ll be having a…
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Announcing “Community Secret Sauce”: a Panel Discussion Feb 1st in SF
Join me next Wednesday, February 1st, in San Francisco for the “Community Secret Sauce” panel discussion. The event is part of the #OCTribe meetup series that Susan Tenby hosts, and these events are always a fun and informative time. Joining me will be Thor Muller from Get Satisfaction, Rachel Luxemburg from Adobe and Gail Ann…
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Reflections on Community Manager Appreciation Day
Today was the third annual Community Manager’s Appreciation Day, or #CMAD. The intention of #CMAD is to raise awareness about the role of the Community Manager, and to recognize the hard working women and men who support this role for their organizations. Jeremiah Owyang originally proposed the idea for #CMAD, and has been very active in evangelizing and supporting…
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Evolving to a Social Organization: 5 key things in 10 minutes
Social Media: 5 things in 10 minutes View more presentations from Bill Johnston
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Do your Online Community / Social Media initiatives need a living trust?
It is no secret that there is a lot of turnover happening the social media industry – just take a peek at the regular “People on the Move” updates on Jeremiah Owyang’s blog. This is only going to get worse as more organizations adopt social media, organizational structures change, the economy improves, and people in…
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Slides: Building Sustained Community Engagement: from eMarketing Summit Portland
Building Sustained Community Engagement View more presentations from Bill Johnston
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Community Management as Stewardship – and Happy #CMAD!
stew·ard·ship : the conducting, supervising, or managing of something;especially : the careful and responsible management of something entrusted to one’s care <stewardship of natural resources> In the run up to Community Manager Appreciation Day, I’ve had a lot of conversations about the evolving role of the community manager. One topic keeps surfacing during all the conversations, no matter…
Bill Johnston 