Category: social media

  • Evolving to Social Business (and beyond)

    Most organizations are well into the process of incorporating social media into their day to day business – and many are starting to wrestle with the challenges and opportunities of being “social” over the long haul: the resource commitment, the necessary changes in leadership and culture, and the responsibility to engage in  conversation, collaboration and community with customers, prospects,…

  • My 2010 “How Good Grows” Update

    I was fortunate enough to be selected again this year to participate in the Yahoo! “How Good Grows” program. The program is a combination of the concepts of “pay it forward”, microphilanthropy and social networking – Yahoo! selects a pool of people, gives them $100, and asks them to go do something nice. This could range…

  • Back to Basics: The Community Strategy Team & Goal Definition

    This post is part of an ongoing series about developing an online community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As I mentioned in my previous post, the recommended first step in developing (or refining) your organization’s online community strategy is to answer the question: What are…

  • Online Community Unconference 2009 Wiki Open & Session Highlights

    Cross-posted from the Online Community Report. One of the most exciting things about the Unconference format is the fact that there are so many sessions running simultaneously. This can also be on of the most frustrating, as it is impossible to be everywhere at once. Thankfully, participants generally try to take thorought notes of their…

  • Online Communities: Surviving & Thriving Webcast

    The archive for Online Communities: Thriving in the Economic Downturn Webinar”>Online Communities: Thriving in the Economic Downturn Webinar is now available. You can view an archive of the video / audio from the webcast here: http://www.onlinecommunityreport.com/webcasts/OCSVTV/index.htm On the webcast today, I was joined by Thor Muller of Satisfaction, Chris Kenton of SocialRep and Scott Wilder…

  • Social Media Strategy: Getting Beyond the Hype

    I gave this presentation at the Geneva Web Meetup on May 1st. The net of the presentation is that I encourage the use of a comprehensive strategy as a lens to evaluate opportunities for engagement in the social media ecosystem.

  • Online Community Unconference – 2/21 in New York City

    We are about a week away from the The Online Community Unconference East. There are a fantastic group of organizations coming, including: allfacebook.com Alliance to Save Energy AOL Business Week Digital Changing The Present Consumers Union Cyworld EchoDitto Family Justice Gartner Grandparents.com IBM Mercy Corps Patricia Seybold Group Showtime Networks Inc Socialtext Texas Instruments TV…

  • Online Community Expert Interviews: The Best of 2007

    I just put together a short list of our best interviews from the Online Community Report for 2007. We had a great group of Community experts sharing their experiences, and I think you will agree that the content is worth a second look. Shawn Morton, CNET “The big lesson … was to follow the needs…

  • New session leads for the Marketing & Online Communities conference

    We are lining up the final speaker slots for the Marketing & Online Community conference. We’ve added three folks this week that I am particularly excited about (ok, I’m also excited by the whole lineup). David Dunne – Edelman I’ve been a fan of Edelman since a former Autodesk colleague introduced me to their Trust…