Category: social networks

  • My 2010 “How Good Grows” Update

    I was fortunate enough to be selected again this year to participate in the Yahoo! “How Good Grows” program. The program is a combination of the concepts of “pay it forward”, microphilanthropy and social networking – Yahoo! selects a pool of people, gives them $100, and asks them to go do something nice. This could range…

  • Back to Basics: The Community Strategy Team & Goal Definition

    This post is part of an ongoing series about developing an online community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As I mentioned in my previous post, the recommended first step in developing (or refining) your organization’s online community strategy is to answer the question: What are…

  • My SxSWi 2010 Panels – Please Vote (Because My Mom Can’t)

    It is that time of year again… SxSW Panel Picking!!! I have two proposals this year, and I would appreciate your support for either or both. Panel #1: What community and social media metrics are organizations tracking? Bill Johnston, Chief Community Officer for Forum One (that’s me), will present and then lead a discussion about…

  • Online Communities and Sustainable Development: Supporting “Green” and Beyond

    This is cross-posted from the Online Community Report. Many organizations are involved with online community building activities, but few consider implications of their online communities on making their business more “green”, or even better, more sustainable. The case can be made that online community building activities support the three key areas of Sustainable Development: From…

  • Online Community Engagement: Recent Research

    Cross-posted from the Online Community Report We conducted the Online Community Marketing, Growth and Engagement research study in May of this year, as part of the continuing efforts of the Online Community Research Network. Our goal was to gain insight into how people are measuring engagement in their online communities and to understand how many…

  • Business Social Software Jeopardy: See me in action!

    The video from yesterday’s Business Social Software Jeopardy session is up: https://admin.acrobat.com/_a773188684/p54581379/ It was a lot of fun. Sam was an excellent Trebec, and Jeremiah Owyang and Laura Ramos of Forrester proved worthy adversaries. Sam has an excellent write up here: Juicy tidbits from yesterday’s Jeopardy!

  • Current Research: Online Community Marketing, Engagement and Growth

    The Online Community Research Network is kicking off our next research project to study online community marketing, member engagement and growth strategies. The goal of the study is to get direct feedback from community managers and strategists about: most effective ways to market their communities the definition of community member engagement best practices for fostering…

  • Online Community ROI: Models and Reporting – Research Study Posted

    Research is a large part of the activities that I and Forum One Networks engages in. The Online Community Research Network studies and publishes 6 times a year on topics that matter to those responsible for guiding online community and social media activities in their organization. The Online Community ROI Models and Reporting research study…