Tag: Marketing

The Future of Online Communities – Insights from the Online Community Unconference 2025

The Online Community Unconference 2025 made one thing clear: the need for meaningful connection has never been greater, but the challenges of fostering it have never been more complex. This post explores the key insights from the event—where community leadership is evolving, where it’s stuck, and what we must do next.

January 30, 2025
The Secret Ingredient for Customer Lifecycle Marketing? Community Management.

Clearly Customer Lifecycle Marketing is incredibly valuable when all stages of the lifecycle are addressed. So what is the problem? Based on my direct experience and years of studying the intersection of marketing and online community, I would assert that building meaningful relationships at scale is still an undeveloped function in the majority of most…

January 7, 2016
Marketing & Online Communities: Final Agenda Set

We are just over a week away from the Marketing & Online Communities conference, which will be held November 5th at the Tribeca Grand in New York City. The event promises to be an informative and interactive discussion of the intersection of marketing and online communities. We still have a few seats left, so if…

October 24, 2008
New session leads for the Marketing & Online Communities conference

We are lining up the final speaker slots for the Marketing & Online Community conference. We’ve added three folks this week that I am particularly excited about (ok, I’m also excited by the whole lineup). David Dunne – Edelman I’ve been a fan of Edelman since a former Autodesk colleague introduced me to their Trust…

October 23, 2007