Tag: Marketing & Online Community

  • Marketing & Online Communities: Techniques still rudimentary

    Cross-posted from the Online Community Report. I initiated the Marketing & Online Community research study in June of 2007, as a function of the Online Community Research Network. The study was conceived as an investigation into the current state of marketing to online communities, from the perspective of both the online community host, as well…

  • Discussion Groups: The catalyst for developing your community strategy

    If you are currently developing your company’s online community strategy, and are struggling with all of the options available to you, a project to benchmark your discussion group experience is a great place to start. The members of your discussion groups will likely not only contain your most ardent evangelists (and probably most vocal critics),…

  • Cool News OTD: One of the best marketing resources you’ve probably never heard of

    I’ve been subscribed to the Cool News of the Day newsletter (also available in convenient blog form) for several years. It’s the ONLY email newsletter that I read daily. Cool News highlights innovation in marketing strategy and execution. A lot of the articles skew towards retail, but they  is always some gem of information in…

  • Metrics: Page Views Out, Time On Site In

    Nielsen/NetRatings is dropping page views as a key site ranking metric, PaidContent.com and the AP report: Now, news that Nielsen/NetRatings is planning a major shift in web metrics, moving, according to the AP, from page views as the key metric to time spent on a site. This new approach will likely shake up current rankings,…

  • Autodesk: Community 2.0 Presentation (from 3/05)

    I ran across this yesterday on an old hard drive and thought I would post. community2_0.pdf Daniel Siriste, the manager of AREA, and I gave this presentation to our global marketing team in March 2005 as food for thought in their community-building plans. I’ve removed any proprietary information (of course).

  • Random Updates: OCU2007, Roundtable, InfoWeek, and Marketing & Online Community

    Here is a week’s worth of blogging, condensed to one day 🙂 OCU2007 There is literally TONS of great content about the OCU floating around this week: Online Community Unconference Wiki (session notes / handouts) Online Community Unconference Photos – flickr OCU 2007 Show – BlogTV Still debating the future of communities after all these…