Tag: Online Community

  • A Perspective on Community Value (Part 1 of a Series)

    This is the first of a four-part series on the topic of community value. The series is based in large part, on the output of a series of small-group working sessions and primary research that began in 2018, as well as learnings and observations from my career. A Personal Perspective I’ve worked with some form…

  • The Cohere Podcast – Season 2 Update

    The Cohere podcast is in its second season. In season 1 covered a range of important topics related to communities and networks, including creating connection during the COVID-19 pandemic, the impact of the next 3 billion people coming online and how to create a collaborative online future with AI. We’re well underway with Season 2,…

  • Developing a Transformational Community to Lift Families Out of Poverty with Jorge Blandón

    Leaders often use the word “transformation” to describe a small or incremental change, but the definition is “a thorough or dramatic change in form or appearance”. When using the phrase “Transformational Communities”, my intention is to define these communities as having a profound and thorough change effect on participating stakeholders. One of the most interesting…

  • A Human-Centered Approach to Digital Leadership with Lauren Vargas, PhD

    A Human-Centered Approach to Digital Leadership with Lauren Vargas, PhD

    Too often the deployment of digital strategies and tools begins humans conforming to technology limitations instead of technology being deployed intentionally in the service of human needs and opportunities – a human-centered approach. Dr. Lauren Vargas joins me on the Cohere podcast to discuss bringing humans back into the center of the “digital transformation” conversation…

  • Expert Interviews From the Customer Community 1.0 Era (’07-’09)

    It’s clear that the Corvid-19 Pandemic will drive the global economy into a recession. Periods of economic turbulence tend to have a catalytic effect on the role of online communities and related social and network-based experiences. In particular, it seems public participation increases, followed by corporate investment. We saw this play out with the investment…

  • Beyond Ideas: Building Collaborative Innovation Communities

    Open Innovation Communities – where companies and customers collaborate on ideas for new products and services – can be one of the most valuable ways to invest in community engagement. Unfortunately, this type of community is also one of the most difficult to get right. Many companies have experimented with this type of  Open Innovation…

  • Customer Communities Are Critical For Business Transformation

    The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have yielded moments of customer connection, advocacy and insight. Unfortunately, for the majority of programs reliant on mass social platforms like Facebook and Twitter, organic reach has dropped effectively to 0 and companies are now forced to…

  • Aligning Your Enterprise Community Strategy With Your Customer’s Career Journey

    Aligning Your Enterprise Community Strategy With Your Customer’s Career Journey

    Use these three contexts to help create a bigger and better future for your company’s community.

  • The Value of Community Ecosystems

    The Value of Community Ecosystems

    In short: many organizations are missing the community opportunity because of a short sighted focus on transactional value in the context of specific use cases. Growth-minded companies are fully embracing community as a concept and integrating community ecosystem development practices into the fabric of their business with great success.

  • AI Use Cases For Communities & Networks

    AI Use Cases For Communities & Networks

    For business leaders shaping online community strategy, AI holds promise to help solve two of the biggest challenges with online communities: 1) Quantifying the value of community investment and delivering timely and actionable insight and 2) Managing large networks of relationships at scale.