Tag: social media

  • The Future of Online Communities – Insights from the Online Community Unconference 2025

    The Future of Online Communities – Insights from the Online Community Unconference 2025

    The Online Community Unconference 2025 made one thing clear: the need for meaningful connection has never been greater, but the challenges of fostering it have never been more complex. This post explores the key insights from the event—where community leadership is evolving, where it’s stuck, and what we must do next.

  • Preparing for the Online Community Unconference 2025

    See you January 8th! In just a few days, the much-anticipated Online Community Unconference 2025 will bring together passionate community and community-skilled leaders for a day of connection, ideation, and learning. To help you make the most of this unique experience, we’ve prepared a detailed guide to set you up for success. Don’t have a…

  • Unlocking Community Intelligence in Events: Embracing Participant-Driven Methodologies

    Unlocking Community Intelligence in Events: Embracing Participant-Driven Methodologies

    As we transition from virtual to in-person meetings, conferences, and workshops, there is a noticeable hunger for novel and engaging experiences beyond the typical “expert in front of the room” sessions. What if every event participant had the chance to be the smartest person in the room? Rethinking Event Models Imagine events, meetings, and working…

  • Developing Community Strategy, Goals & Measurements (Community Value Part 3)

    Note: this is the third in a series of posts about community value. If you missed “A Perspective on Community Value“ or “Understanding the Community Opportunity“, I’d recommend starting there. Co-Author: Brian Pagels This post (part 3 of a 4 part series) builds on the concepts outlined in “A Perspective on Community Value“ and “Understanding the…

  • Understanding the Community Opportunity (Community Value Part 2)

    Note: this is the second in a series of posts about community value. If you missed “A Perspective on Community Value”, I’d recommend starting there. In the last decade, many companies have come to understand how valuable (and critical) their direct relationships with customers are. The most strategic organizations understand that these relationships are part…

  • The Cohere Podcast – Season 2 Update

    The Cohere podcast is in its second season. In season 1 covered a range of important topics related to communities and networks, including creating connection during the COVID-19 pandemic, the impact of the next 3 billion people coming online and how to create a collaborative online future with AI. We’re well underway with Season 2,…

  • 2020 AI & Communities Research Project – Survey Now Open

    2020 AI & Communities Research Project – Survey Now Open

    I’m excited to announce the second round of Structure3C’s AI & Communities research. This research builds on our foundational project in 2018 (more on this below) and comes at a critical time when global internet connectivity races towards 100% coverage, and algorithms and non-human actors play an increasingly central role in this global human network.…

  • Influencer Apocalypse? No, But There Is a Community Opportunity

    Influencer Apocalypse? No, But There Is a Community Opportunity

    To say current conversations about influencer marketing are heated would be an understatement. With estimates of influencer marketing industry size ranging well into the billions of dollars, “influencers” certainly seem to be on the minds (and in the budgets) of marketers. Let’s be honest – influencer marketing currently seems to be a bit of a…

  • Customer Communities Are Critical For Business Transformation

    The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have yielded moments of customer connection, advocacy and insight. Unfortunately, for the majority of programs reliant on mass social platforms like Facebook and Twitter, organic reach has dropped effectively to 0 and companies are now forced to…

  • Announcing the C3/A3 Project: The Connected Future of Communities, AI & Automation

    Announcing the C3/A3 Project: The Connected Future of Communities, AI & Automation

    A new set of technologies is emerging to augment human cognition (AI), enhance human agency (Agents) and shape digital experiences and outcomes by taking advantage of a rich set of tools and APIs (Automation). We see these three technological forces (AI, Agents and Automation) as the next immediate wave of disruption in digital experience, and…