Tag: social media

  • The Customer Community

    Image © Leigh Prather The last few years have seen big brands make extraordinary investments in developing massive “digital transformation” and social media programs. On one hand, these programs have yielded moments of customer connection, advocacy and insight. Unfortunately, for the majority of programs reliant on mass social platforms like facebook and twitter, organic reach has dropped effectively to 0 and companies…

  • Purpose Will Power Future Online Communities

    Purpose “…people’s identification of, and intention to pursue, particular highly valued, overarching life goals.” (Steger & Dik, 2010). a.k.a. “Your reason for getting up in the morning.” Bryan Dik PhD – Professor of Psychology at Colorado State & Cofounder of Jobzology The Fine Line Between Engagement & Manipulation Growthhacking, gamification, content snacks and personalization. Your feed…

  • Develop Your Networked Business Pilot in Less Than an Hour: Worksheet

    Develop Your Networked Business Pilot in Less Than an Hour: Worksheet

    Many organizations are struggling to understand and respond to the changes being driven by the Collaborative (some say On Demand or Sharing) Economy. A simple way to get started is to think about 1) what assets you have to offer and 2) how digital networks enable distribution, usage of and collaboration with those assets. This process is…

  • Want to Know What Community Members (a.k.a. Customers) Need? Just Ask.

    Are you “Member Shy”? In its most basic form, a community strategy is a balance of an organization’s goals and its member’s (a.k.a customer’s) needs. Organizations have methodologies for developing goals and objectives, yet I continue to be surprised at how many organizations are missing research as a core part of their online community development process. Even for organizations…

  • Speaking: #OCTribe Meetup | SF Jan27th

      Hi Folks – a quick post to let you know that I am leading a discussion at the #OCTribe Online Community Meetup in SF this Wednesday night. I’ve been involved with this meetup for many years, and it is an honor to be asked to speak! Description and registration information follow. I hope we…

  • The Secret Ingredient for Customer Lifecycle Marketing? Community Management.

    Clearly Customer Lifecycle Marketing is incredibly valuable when all stages of the lifecycle are addressed. So what is the problem? Based on my direct experience and years of studying the intersection of marketing and online community, I would assert that building meaningful relationships at scale is still an undeveloped function in the majority of most…

  • My First Year as a Consultant and what 2016 Holds for Online Communities (I hope)

    Honestly, I wasn’t going to do this. I’m already rolling eyes at all the “prediction” posts. And there are way too many 2015 retrospectives to look back on… but I’m feeling optimistic and inspired! You are taking the time to read this – THANK YOU! I have had an incredible amount of support for my…

  • Collaborative Economy Roundup for the Week of November 16, 2015

    With the horrible events of last week in Paris, Beirut, Israel and Kenya on my mind as we start the work week, I want to encourage everyone to think of ways to use connected technologies to bring us together instead of pulling us apart (as the extreme elements want). I wish you all a peaceful and…

  • Collaborative Economy Roundup for the Week Ending October 30

    Your Weekly #‎CollabEcon Roundup for the Week Ending October 30 We hope everyone is geared up for an extra #spooky Halloween weekend. Uber’s latest valuation and funding round might be scary (actually, terrifying!) We’ll get you up to speed on this week’s best #CollabEcon articles. Just settle in with some trick or treat goodies and read the…

  • Communities in the Crowd Economy: #CSWEurope15

    This week I am participating in Crowdsourcing Week Europe 2015 in Brussels. The conference has an amazing range of speakers from both the public and private sector sharing their ideas about, and experiences from, the Crowd Economy. My session focused on the critical role of Communities in the Crowd / Collaborative Economy, and covered: Why…