Tag: social media

  • Thoughts on the State of Community Management 2015 Report

    Last week my friends and colleagues at The Community Roundtable released their annual “State of Community Management” report. This is the fifth year for the report, and the Roundtable team surveyed over 200 global organizations. Key Points & Findings include: An overview of the excellent Community Maturity model, as well as case studies on ho Microsoft…

  • Preview of the Brands & Collaborative Economy Research Project

    In March I embarked on a series of qualitative research projects to help organizations prepare for the disruption and opportunity emerging from the Collaborative Economy, and understand what resources they need to be successful. Wave 1 responses are in and the analysis is almost finished. I wanted to share a preview of the results to date. The full set of results will be published…

  • Opportunities for Brands in the Collaborative Economy

    Opportunities for Brands in the Collaborative Economy

    You’ve probably been hearing a lot about the Collaborative Economy lately. The key question many brands are asking: How do I get started? The good news? You may already have. Most organizations have an existing online customer community (or communties). Most are as simple as technical support forums, but many organizations have explored community engagement…

  • Brands & The Collaborative Economy Research Project: Call for Participation

    Brands & The Collaborative Economy Research Project: Call for Participation

    Update 3/2/15: The survey (Wave 1) will remain open until Friday, March 6th. We’ve had great response from brands, startups and a handful of non-profits. If your organization would still like to participate, you have until EOD 3/6/2015 bitly.com/collabeconbrands. — Today I’m kicking off a qualitative research project exploring the level of understanding, interest in, and…

  • Announcing Structure3C – Strategies for the Collaborative Economy

    Announcing Structure3C – Strategies for the Collaborative Economy

    Today I’m taking a big (and scary) step in my professional practice – I’m going out on my own to launch a new venture: Structure3C. It is becoming clear that a new wave of activity, the Collaborative Economy, is poised to have a large impact on global markets. Many organizations are not prepared for the coming shift,…

  • It’s Time to Flip the Social Media & Community ROI Equation on its Head

    It’s Time to Flip the Social Media & Community ROI Equation on its Head

    It’s time to move to a more equitable participation and recognition model for Brand Online Communities.

  • Dr. Strangeshare or: How I Learned to Stop Worrying and Love the “Collaborative Economy”

    I have a confession to make: I can become really obsessed with labels. Back in 2008, when I was producing events and conducting research focused on Online Communities for Forum One, the word “social media” hit broad adoption. I had countless debates with my colleagues about what we should title events and new research initiatives…

  • #CMAD 2013 and Sharing Some Appreciation

    Today (ok, technically tomorrow) is Community Manager Appreciation Day, or #CMAD. As I mentioned before, Jeremiah Owyang will be tracking the global celebration via his blog: 4th Annual Community Manager Appreciation Day: Jan 28, 2013 In my last post about #CMAD, I encouraged everyone participating to “find there own A”: I originally chose to support…

  • The Role of Brands in Online Communities

    There seems to be a wave of bad advice and misguided thinking regarding where and how brands should engage with their communities. Examples include pundits advising brands to prioritize social efforts “off domain”, being passive observers in their communities instead of active hosts, and a general sentiment that hosting a brand-based online community is high…

  • Thoughts on Managing Your Social Vendor Relationships

    Let’s face it – the vendors you rely on for social media & community platforms, services and advice have you outnumbered and surrounded. Between account reps, sales reps, relationship managers, executive success partners and the rest of the cast, most vendors have a veritable army of skilled professionals whose primary purpose is to maximize revenue derived from their relationship…