Tag: Strategy

  • The Collaborative Economy Honeycomb v2: 6 Industries Added

    The latest version of the Collaborative Economy Honeycomb – visualizing the industries showing meaningful growth and / or activity – has been released on Jeremiah Owyang’s blog. The new version adds 6 new industries: Health & Wellness Logistics Corporate (Platforms) Utilities Municipal Learning   You can get multiple versions of the Honeycomb file, a directory…

  • Announcing “Community Secret Sauce”: a Panel Discussion Feb 1st in SF

    Join me next Wednesday, February 1st, in San Francisco for the “Community Secret Sauce” panel discussion. The event is part of the #OCTribe  meetup series that Susan Tenby hosts, and these events are always a fun and informative time. Joining me will be Thor Muller from Get Satisfaction, Rachel Luxemburg from Adobe and Gail Ann…

  • Slides: Building Sustained Community Engagement: from eMarketing Summit Portland

    Building Sustained Community Engagement View more presentations from Bill Johnston

  • Developing a Social Strategy: Research Project Open for Participation

    note: this is cross-posted from the Online Community Report blog. The next Online Community Research Network project is open for participation. In January, OCRN members discussed and prioritized a long list of topics, and the issue that made top of the list was “Developing Social a Strategy”. The OCRN chose to study how social media…

  • Announcing Community Manager Appreciation Day #CMAD

    Last Friday, Jeremiah Owyang had a simple question: Is there a national day recognizing the work of Community Managers? The question spawned a conversation, which spawned a proposal for the day of recognition: That day is today. Happy Community Manager Appreciation Day! Every fourth Monday in January will be Community Manager Appreciation Day. Community Managers have a…

  • Back to Basics: The Community Strategy Team & Goal Definition

    This post is part of an ongoing series about developing an online community strategy. As a reminder, all posts will be tagged #ocb2b Define Business Goals and Objectives As I mentioned in my previous post, the recommended first step in developing (or refining) your organization’s online community strategy is to answer the question: What are…

  • Announcing – Back to Basics: Developing an Online Community Strategy

      The topic of online community strategy is one of the things that occupies a large chunk of my mental cycles. I’ve written about a pretty basic process and framework a few times over the years, and I think the baseline concepts have held up well. You can read a couple of relatively recent posts…

  • My SxSWi 2010 Panels – Please Vote (Because My Mom Can’t)

    It is that time of year again… SxSW Panel Picking!!! I have two proposals this year, and I would appreciate your support for either or both. Panel #1: What community and social media metrics are organizations tracking? Bill Johnston, Chief Community Officer for Forum One (that’s me), will present and then lead a discussion about…

  • Online Communities: Surviving & Thriving Webcast

    The archive for Online Communities: Thriving in the Economic Downturn Webinar”>Online Communities: Thriving in the Economic Downturn Webinar is now available. You can view an archive of the video / audio from the webcast here: http://www.onlinecommunityreport.com/webcasts/OCSVTV/index.htm On the webcast today, I was joined by Thor Muller of Satisfaction, Chris Kenton of SocialRep and Scott Wilder…

  • Social Media Strategy: Getting Beyond the Hype

    I gave this presentation at the Geneva Web Meetup on May 1st. The net of the presentation is that I encourage the use of a comprehensive strategy as a lens to evaluate opportunities for engagement in the social media ecosystem.