Tag: Strategy

  • Most Communities Don’t Stick?

    Steve Rubel had an interesting post this morning, titled “Historically, Most Online Communities Haven’t Stuck” Only a handful of community sites over the last dozen years have had staying power. If you study them you’ll find moats to protect them from competitors and fickle users. These barriers to entry include peer-to-peer commerce (in the case…

  • Starting the New Year Off Right: 5 Questions to Ask Yourself About Your Community

    This is cross-posted from the OC Report. In the spirit of the new year, I wanted to encourage community managers, strategists and teams to do a bit of self-reflection on the old (2007) and planning for the new (2008). The following are five key questions you and your team might explore in the coming weeks.…