Notes on Community, Collaborative Technologies, and Design
Bill Johnston is the founder of Structure3C, a strategy studio working with enterprise companies on the systems behind customer networks – communities, advocacy programs, partner ecosystems – and how they compound into real enterprise value. He writes about the shift from tactical community programs to durable customer networks, and what that shift means as AI-driven experiences reshape how customers find, trust, and choose companies. Past leadership roles: Dell, Autodesk, TechRepublic.
Bill Johnston 
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