Category: Online Community
-
Opportunities for Brands in the Collaborative Economy
You’ve probably been hearing a lot about the Collaborative Economy lately. The key question many brands are asking: How do I get started? The good news? You may already have. Most organizations have an existing online customer community (or communties). Most are as simple as technical support forums, but many organizations have explored community engagement…
-
A New Kind of Community Management #CMAD 2015
Community Manager Appreciation Day, for me, is an opportunity to reflect on where we’ve been as a practice and as a formative industry, and where we are going. There are vibrant & global conversations happening today and that makes me very happy. As someone who has invested most of their career building online (and offline) communities, it…
-
It’s Time to Flip the Social Media & Community ROI Equation on its Head
It’s time to move to a more equitable participation and recognition model for Brand Online Communities.
-
The Collaborative Economy – A Comprehensive Overview from the P2P Foundation
I stumbled on the following report from the P2P Foundation, and it was too good (and comprehensive) not to share. The main caveat with the doc is that it was published in 2012 and not 100% current with trends… but with that said, the content is generally helpful, and the editors / researchers were very…
-
How Do Corporations Embrace the Collaborative Economy? #collabeconadsk
UPDATE 10/13/13: We have folks from AirBNB, Autodesk, GE, Google, Levi Straus, Lithium, Lyft, Salesforce, Sidecar, Vintank, Vodafon and more. There are ~ 20 spots left for this free event in the Autodesk Gallery. If you would like to come please email atbilljohnston@gmail.com. I’m pleased to announce a salon-style event in the Autodesk Gallery on…
-
Book of Proceedings from the Online Community Unconference 2013
The Book of Proceedings from the Online Community Unconference 2013 is available. 100 pages of great community content!
Bill Johnston 