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Bill Johnston

Notes on Community, Collaborative Technologies, and Design

Bill Johnston is the founder of Structure3C, a strategy studio working with enterprise companies on the systems behind customer networks – communities, advocacy programs, partner ecosystems – and how they compound into real enterprise value. He writes about the shift from tactical community programs to durable customer networks, and what that shift means as AI-driven experiences reshape how customers find, trust, and choose companies. Past leadership roles: Dell, Autodesk, TechRepublic.

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Category: Online Community

Using Unconference in the Enterprise – Manifesting Social Business

My theory on Unconferences (and other participant-driven events) is pretty simple: put smart and passionate people in a room to talk about a common cause with some light facilitation and good things generally happen. Along with all the great knowledge-sharing and network-building that typically happens, an Unconference can be one of the key catalysts for the…

October 21, 2011
Slides from my Dreamforce 2011 session “Embracing & Sustaining Your Community Ecosystem”

Embracing & Sustaining Your Community Ecosystem View more presentations from Dell Social Media

September 2, 2011
Slides from my Social Business Forum Keynote – #sbf11

Keynote from Social Business Forum 2011 [gigya width=”425″ height=”355″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=sbf2011milanfinal2-110608210458-phpapp02&stripped_title=keynote-from-social-business-forum-2011&userName=billjohnston” quality=”high” flashvars=”gig_lt=1307590933611&gig_pt=1307590952142&gig_g=1&gig_n=wordpress” wmode=”tranparent” allowfullscreen=”true” ] View more presentations from Bill Johnston

June 8, 2011
Evolving to a Social Organization: 5 key things in 10 minutes

Social Media: 5 things in 10 minutes [gigya width=”425″ height=”355″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=furlongclientbfast5things-110430002429-phpapp02&stripped_title=social-media-5-things-in-10-minutes&userName=billjohnston” quality=”high” flashvars=”gig_lt=1304143597288&gig_pt=1304143620703&gig_g=1&gig_n=wordpress” wmode=”tranparent” allowfullscreen=”true” ] View more presentations from Bill Johnston

April 29, 2011
Do your Online Community / Social Media initiatives need a living trust?

It is no secret that there is a lot of turnover happening the social media industry – just take a peek at the regular “People on the Move” updates on Jeremiah Owyang’s blog. This is only going to get worse as more organizations adopt social media, organizational structures change, the economy improves, and people in…

April 25, 2011
Slides: Building Sustained Community Engagement: from eMarketing Summit Portland

Building Sustained Community Engagement [gigya width=”425″ height=”355″ src=”http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=emarketingsummit2011final2-110425165757-phpapp02&stripped_title=building-sustained-community-engagement&userName=billjohnston” quality=”high” flashvars=”gig_lt=1303769248492&gig_pt=1303769275292&gig_g=1&gig_n=wordpress” wmode=”tranparent” allowfullscreen=”true” ] View more presentations from Bill Johnston

April 25, 2011
Relationship Development through Product Use and Mastery: Conversations from Social Media Week – @billjohnston

via youtube.com Snippet from our panel at Social Media Week 2011

March 1, 2011
Webinar Archive- Dell: Evolving to Social Business – Telligent

via telligent.com Video from our Evolving to Social Business webcast.

February 24, 2011
Our Panel for Social Media Week: Closing the Gap Between Theory and Practice in Relationship Management San Francisco

Discussion Panel: “Closing the Gap Between Practice and Theory in Relationship Management” Panelists: Bill Johnston, Head of Global Community at Dell Jacob Morgan, Principal/Co-Founder, Chess Media Group Paul Mabray, Chief Strategy Officer, VinTank Moderator: Rich Reader, Chief Engagement Officer, VineBuzz Going beyond (while still embracing) customer relations, it is increasingly necessary that enterprises of every…

February 10, 2011
Online Community Roundtable – now Online Community Tribe

Howdy Folks – you may have noticed a name change to the Online Community Roundtable group. What’s up with that? The primary motivation was to give a home to all the great activity that has sprung up with community managers and strategists around the #octribe tag. The tag sprung out of a conversation that Randy…

January 19, 2011

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