• Marketing & Online Communities: Just added John Bell of Ogilvy!

    I’m pleased to announce that we have just confirmed John Bell of Ogilvy as a session lead at the Marketing & Online Communities conference. Our session lead list includes: • John Bell – Ogilvy • Andy Chambers – Digit • David Dunne – Edelman • Anne Marie Edwards – Yahoo! • Mary Furlong – Mary…

  • How to avoid a PR crisis: Starbucks

    I have a confession to make: I love Starbucks. I get no end of shit for this from my coffee snob friends, but when I can’t get to our local coffee shop in Fairfax, and tend to make a beeline to SBX. Call me lame on this particular point. I accept it. I was particulalry…

  • Facebook expands to the toddler demographic

    Facebook expands to the toddler demographic Originally uploaded by redplasticmonkey ok – I couldn’t resist. We were walking back from dinner on University Ave, and I asked Melina if she wanted to go see facebook.

  • Marketing & Online Communities: Factors affecting change in consumer and marketer attitudes

    It’s just a little over a week away from the Marketing & Online Community conference. The conference agenda is almost set, and we have a great list of speakers and topics. I’m pulling together my thoughts for opening remarks, and I thought I would share some thoughts about how marketing techniques and consumer and marketer…

  • My Slides from “Who Owns Community?”

    I’m posting my slides from the “Who Owns Community?” Webinar on Wednesday. The net-net? The community “owns” the community (of course) The community team probably belongs in Marketing, but Marketing doesn’t deserve it yet. Slides here.

  • New session leads for the Marketing & Online Communities conference

    We are lining up the final speaker slots for the Marketing & Online Community conference. We’ve added three folks this week that I am particularly excited about (ok, I’m also excited by the whole lineup). David Dunne – Edelman I’ve been a fan of Edelman since a former Autodesk colleague introduced me to their Trust…

  • Who Owns Community? – Webinar this Wednesday

     I’m doing a webinar with Matthew Lees from the Patricia Seybold Group this Wednesday about how the community team functions and is funded in the corporate environment. Please join us if you can. Who Owns Community? – Webinar Aligning Business Sponsorship and Responsibility with Community Goals Wednesday, October 24, 2007 11:00 AM Pacific / 2:00…

  • Next Online Community Roundtable: 10/18 @ Autodesk SF

    The next Online Community Roundtable is this Thursday, 10/18 at Autodesk in San Francisco. Please email me if you would like an invite. Join the Facebook group if you would like to stay updated.

  • Marketing & Online Communities: An update on speakers and topics (and a kick ass reception)

    Cross-posted from the OC Report: Following closely on the heels of the Online Community Summit, The Marketing & Online Communities conference is less than a month away. The Marketing & Online Communities conference is intended to be an in-depth discussion on the current issues and opportunities in marketing to communities. Marketers and brand managers seem…

  • Online Community Summit: A report back

    The sixth Online Community Summit was held last Thursday and Friday, October 4th and 5th in Sonoma, CA. We had a really great group of folks this year (as usual), ranging from small startups and non-profits, to large software, online and media companies. The size of the Summit is small and feels really intimate. Because…