• Peter Cohen from Amazon kicks off the Online Community Summit 2007

    Ocu2007 peter cohen Originally uploaded by redplasticmonkey Peter runs Amazon Mechanical Turk, and is discussing crowd sourcing.

  • 5 Questions Webinar: My content, transcript and archive

    I had the pleasure of participating in a webinar yesterday with George Jaquette of Intuit and Aaron Strout of Shared Insights. Aaron just posted the webinar archive and transcript on the Wearesmarter.com site. Additionally, I wanted to post my notes from the event, which more or less sum up what I said (or meant to…

  • Webinar: 5 Questions Every Company is Asking About their Community

    I am doing a webinar on Tuesday, September 25th with George Jaquette of Intuit and Aaron Strout of Shared Insights. We will be exploring the following 5 questions that most companies are asking about their community initiatives: 1. How do I create a value-driven community strategy? 2. Which metrics should I be measuring?(Measuring value in…

  • Grand Central Invites

    I have 5 available. If you need one, please let me know.

  • The Social Graph: A Conversation with Marc Smith from Microsoft Research

    Note: This is cross-posted from the OC Report. You have probably been hearing the term “social graph” a lot in recent weeks. Mark Zuckerberg of Facebook describes the concept in a recent Business Week article: As he (Zuckerberg) describes it, this is a mathematical construct that maps the real-life connections between every human on the…

  • Interview with Joi Podgorny on the OC Report

    If you haven’t, check out the interview I did with Joi on the Online Community Report. She obviously did the hard part… providing great content! This month’s Online Community Expert interview is with Joi Podgorny of Ludorum, Inc. Joi’s area of expertise is the post-Facebook crowd, Tweens and Children. Joi’s Bio: Joi has worked the…

  • New Facebook Group: Online Community Roundtable

    Our Online community Roundtable group on Facebook is approaching 100 members! If you would like to stay informed of the groups activities, and potential meetings in your area, join the Facebook group here.

  • Online Community ROI: Reporting on Dimensions of Value

    We conducted the Online Community ROI research study in May of 2007, as a function of the Online Community Research Network. The study explored how organizations determined ROI, what dimensions of value were being reported to management, and the attitudes in the organization around the concept of community value. We had over 50 completed surveys,…

  • Marketing & Online Communities Conference: Updates

    The Marketing & Online Communities conference is a little over two months away. The pre-conference activities are heating up, and I wanted to provide a short update. First, we launched a Marketing & Online Communities microsite, with more information on speakers, location and sponsors. Our confirmed speaker and adviser list includes: • Dave Bottoms –…

  • The evolving role of the Community Manager

    Cross posted from the OC Report: The topic of online community team organizational structures seems to be getting increasingly hot. The two main questions seem to be: • Where does the community team “belong” in a corporate structure? • What are the roles on that team? I’ve explored the former a couple of times, so…