• Wow – Jeremiah is going to Forrester

    Just saw a tweet that Jeremiah Owyang is going to Forrester. Wow, big news. Seems like a natural progression for him. He works awfully hard at staying up to date (and updating everyone else) on the social media space. Congratulations Jeremiah!

  • Online Community Roundtable @ SAP: Wrap up

    A big thanks to Mario Herger and Mark Finnern from SAP for hosting the group, and for their continued support and participation. We had a really great turn out, and lively discussion. First, we are relaxing the “soft NDA” policy quite a bit. We are now asking participants to let other attendees know what shouldn’t…

  • Next Online Community Roundtable: 8/22 @ SAP

    If you are in the Bay Area, and are actively working with online communities, this event might be of interest to you.  It’s invitation-based, so please drop me an email if you are interested. — The Roundtables have been a regular, but intentionally “under the radar” gathering since July of 2005. Thats longer than BarCamp…

  • Marketing & Online Communities: Techniques still rudimentary

    Cross-posted from the Online Community Report. I initiated the Marketing & Online Community research study in June of 2007, as a function of the Online Community Research Network. The study was conceived as an investigation into the current state of marketing to online communities, from the perspective of both the online community host, as well…

  • Mattel: How not to handle a PR crisis

    I’m pretty sure Mattel couldn’t possibly be doing a worse job of addressing the current toy recall issue, short of trying to suppress it. As the parent of a 2 year old, who owns several toys from the affected toy lines (but not affected toys), I feel like I have some skin in the game…

  • Discussion Groups: The catalyst for developing your community strategy

    If you are currently developing your company’s online community strategy, and are struggling with all of the options available to you, a project to benchmark your discussion group experience is a great place to start. The members of your discussion groups will likely not only contain your most ardent evangelists (and probably most vocal critics),…

  • Social Bookmarkingin plain English

    The folks at Common Craft have put together another great “in plain English” video. This time, it is on Social Bookmarking. Enjoy!

  • Next Online Community Roundtable: 8/22 @ SAP

    The next Online Community Roundtable is 8/22 in Palo Alto @ SAP. The Roundtables have been a regular, but intentionally “under the radar” gathering since July of 2005. The intention of the events is to provide an open and safe environment for community practitioners to share experiences and best practices. It’s also an excellent excuse…

  • Online Community Research: Metrics 2007 Report Posted

    The Online Community Metrics 2007 research report has been posted on the Online Community Research Network. You can download the report from the OCRN home page. Some of the most significant findings published in this study include: • Metrics options: a wide-ranging list of new and different metrics which respondents found valuable apart from the…

  • Virtual Worlds: A Real Waste of Marketing Dollars?

    The latest issue of Wired has a an article that takes a not so flattering view of Second Life, and of several large brands that have tried to open up shop in the virtual world. The title says it all: “How Madison Avenue Is Wasting Millions on a Deserted Second Life” One of the things…