• Autodesk: Community 2.0 Presentation (from 3/05)

    I ran across this yesterday on an old hard drive and thought I would post. community2_0.pdf Daniel Siriste, the manager of AREA, and I gave this presentation to our global marketing team in March 2005 as food for thought in their community-building plans. I’ve removed any proprietary information (of course).

  • Random Updates: OCU2007, Roundtable, InfoWeek, and Marketing & Online Community

    Here is a week’s worth of blogging, condensed to one day 🙂 OCU2007 There is literally TONS of great content about the OCU floating around this week: Online Community Unconference Wiki (session notes / handouts) Online Community Unconference Photos – flickr OCU 2007 Show – BlogTV Still debating the future of communities after all these…

  • Interview with Guy Kawasaki posted on OC Report

    My interview with Guy Kawasaki was just posted on the OC Report. Guy Kawasaki on Life, the Truemorverse, and Everything Guys discussed Truemors (of course), the changes for startups launching new sites, and his current priorities. Check it out and let me know what you think.

  • Next Online Community Roundtable is tomorrow, June 12

    Leverage is hosting the next Online Community Roundtable tomorrow at their offices in SF. I’m expecting 15 people. Should be a nice change from last week’s Unconference, in that I will actually have time to talk to people. Looking forward to it! If you would like to stop by, email me or call my cell:…

  • OCU 2007 – Mentioned in b2.0 Article

    Where to meet the next Steve Jobs http://money.cnn.com/2007/06/08/magazines/business2/unconferences.biz2/ Mostly got the details correct (speed geeking was only 1 session, after lunch). As organizer, it would have been nice to have been interviewed for this, but I’m glad Kaliya got exposure.

  • Online Community Unconference: Creation of Schedule Grid

    The Online Community Unconference was based on the principals of Open Space Technology, which essentially puts the days agenda and content in the hands of the attendees. One of the most amazing things about the Unconference was seeing the blank session grid being created the night before, and them filling up with interesting content in…

  • What do you buy for an Unconference?

    I had to do shopping today for the Unconference, and I got some strange looks at Staples, so I thought I would share my list 🙂 Shopping List: (2) Rolls of paper.. 36″ (three feet ones are better) but often the stationary store only sells 24″ and that is ok.  In the rare case you…

  • Aloha – slow blogging week

    I’m in Kona with my family, so this is a slow blogging week 🙂 I’m online today working on final details of the Online Community Unconference.

  • Online Influencers: The new SEO (a.k.a snake oil)?

    I just stumbled across this Information Week article on Online Influencers. (link is to the less-sucky print view. My God guys, could you have more obnoxious ads?) The article provides a decent overview of the pros and cons of influencer programs… it stirkes me that some marketers quoted in the story arelooking for short cuts…

  • Things that kill community – Management loses interest

    I’m very excited by the renewed interest in building customer communities online. My biggest concern is that businesses are NOT thinking through how to make their investments in, and engagements with, their communities sustainable. One of the biggest “killers” of community initiatives that I have seen is when a regime change comes in senior management,…