Bill Johnston

Notes on Community, Collaborative Technologies, and Design

Bill Johnston helps business leaders weave communities into the fabric of their organizations to drive growth, innovation, and lasting customer relationships. A pioneering strategist and designer, Bill has led community initiatives at TechRepublic, Autodesk, and Dell. In 2015, he founded Structure3C to help organizations build thriving community ecosystems that create real business value.


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  • A Human-Centered Approach to Digital Leadership with Lauren Vargas, PhD

    A Human-Centered Approach to Digital Leadership with Lauren Vargas, PhD

    Too often the deployment of digital strategies and tools begins humans conforming to technology limitations instead of technology being deployed intentionally in the service of human needs and opportunities – a human-centered approach. Dr. Lauren Vargas joins me on the Cohere podcast to discuss bringing humans back into the center of the “digital transformation” conversation…

    April 29, 2020
  • Expert Interviews From the Customer Community 1.0 Era (’07-’09)

    It’s clear that the Corvid-19 Pandemic will drive the global economy into a recession. Periods of economic turbulence tend to have a catalytic effect on the role of online communities and related social and network-based experiences. In particular, it seems public participation increases, followed by corporate investment. We saw this play out with the investment…

    April 10, 2020
  • The Connected Future of Design with Patrick Newbery

    During the COVID19 crisis, digital networks have played a critical part in keep humanity connected and informed. The adoption of networked experiences has scaled exponentially, seemingly overnight. In most cases, these designed experiences were crafted for very different contexts than what they are being used for. In our new, digitally connected yet physically isolated future,…

    April 2, 2020
  • Realizing Power of Your “Onlyness” Through Networks with Nilofer Merchant

    The primary purpose of the Cohere Project (and podcast) is to explore the future of human networks, especially tools that increase human and group agency in a network. I believe Nilofer Merchant’s concept of “Onlyness’ is one such tool. We discuss Onlyness, and much more, in one of the most fun, informative and unfiltered conversations…

    March 16, 2020
  • The Cohere Podcast: Bonus Episode – Creating Connection in the Time of COVID-19 with Nancy White

    In this short (~15 min) bonus episode, we speak with facilitator and community builder extraordinaire Nancy White of Full Circle Associates about creating and maintaining connections online during a crisis.  Specifically, we talk through: Advice for taking offline events online (and if you should) Planning for a near-term future of limited face to face gatherings…

    March 9, 2020
  • The Cohere Podcast: Episode 3 – The Role of AI in Online Communities and Networks with Venessa Paech

    It’s human nature to seek connection, meaning, and knowledge through community. Thanks to the smartphones in our pockets (and the near-global access to broadband – see our previous episode), “community” now is very much a digital construct, and the way we find and participate in such gathering places is radically changing.  As online communities and…

    February 5, 2020
  • The Cohere Podcast: Episode 2 – Navigating the Global Broadband Internet’s Opportunities & Vulnerabilities with Jim Cashel

    Over the past 25 years, the Internet has become a central part of our everyday lives. Even so, there are still over three billion people in the world who don’t have access to broadband internet. Thanks to a combination of new technologies, this will change rapidly over the next 5 years. This change will open…

    February 4, 2020
  • The Cohere Podcast: Episode 1 – Exponential Technologies and Online Communities with Kent Langley, CSO of OpenExO

    Welcome to the inaugural episode of the Cohere Podcast! I’m very excited to bring you this discussion about the effects of exponential technologies with my good friend Kent Langley, CSO of OpenExO. Broadband and wireless Internet connectivity are now commonplace in the developed world, but this wasn’t always the case. At the beginning of the…

    February 4, 2020
  • 2020 AI & Communities Research Project – Survey Now Open

    2020 AI & Communities Research Project – Survey Now Open

    I’m excited to announce the second round of Structure3C’s AI & Communities research. This research builds on our foundational project in 2018 (more on this below) and comes at a critical time when global internet connectivity races towards 100% coverage, and algorithms and non-human actors play an increasingly central role in this global human network.…

    December 16, 2019
  • Beyond Ideas: Building Collaborative Innovation Communities

    Open Innovation Communities – where companies and customers collaborate on ideas for new products and services – can be one of the most valuable ways to invest in community engagement. Unfortunately, this type of community is also one of the most difficult to get right. Many companies have experimented with this type of  Open Innovation…

    October 22, 2019
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