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An Award Winning Community Strategy… 30 Years in the Making
Two weeks ago my former team and colleagues at Autodesk won a Forrester Groundswell award for “Social Relationship Marketing (Business-to-Business)”. I am very proud of the work the collective team did (and continues to do), and heartened to see that the online community strategies I put in to place continue to bear fruit. A Rich History Community…
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Opportunities for Brands in the Collaborative Economy
You’ve probably been hearing a lot about the Collaborative Economy lately. The key question many brands are asking: How do I get started? The good news? You may already have. Most organizations have an existing online customer community (or communties). Most are as simple as technical support forums, but many organizations have explored community engagement…
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Brands & The Collaborative Economy Research Project: Call for Participation
Update 3/2/15: The survey (Wave 1) will remain open until Friday, March 6th. We’ve had great response from brands, startups and a handful of non-profits. If your organization would still like to participate, you have until EOD 3/6/2015 bitly.com/collabeconbrands. — Today I’m kicking off a qualitative research project exploring the level of understanding, interest in, and…
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Announcing Structure3C – Strategies for the Collaborative Economy
Today I’m taking a big (and scary) step in my professional practice – I’m going out on my own to launch a new venture: Structure3C. It is becoming clear that a new wave of activity, the Collaborative Economy, is poised to have a large impact on global markets. Many organizations are not prepared for the coming shift,…
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A New Kind of Community Management #CMAD 2015
Community Manager Appreciation Day, for me, is an opportunity to reflect on where we’ve been as a practice and as a formative industry, and where we are going. There are vibrant & global conversations happening today and that makes me very happy. As someone who has invested most of their career building online (and offline) communities, it…
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It’s Time to Flip the Social Media & Community ROI Equation on its Head
It’s time to move to a more equitable participation and recognition model for Brand Online Communities.
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The Collaborative Economy – A Comprehensive Overview from the P2P Foundation
I stumbled on the following report from the P2P Foundation, and it was too good (and comprehensive) not to share. The main caveat with the doc is that it was published in 2012 and not 100% current with trends… but with that said, the content is generally helpful, and the editors / researchers were very…
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Bill Johnston 