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Bill Johnston

Notes on Community, Collaborative Technologies, and Design

Bill Johnston is the founder of Structure3C, a strategy studio working with enterprise companies on the systems behind customer networks – communities, advocacy programs, partner ecosystems – and how they compound into real enterprise value. He writes about the shift from tactical community programs to durable customer networks, and what that shift means as AI-driven experiences reshape how customers find, trust, and choose companies. Past leadership roles: Dell, Autodesk, TechRepublic.

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Next Online Community Roundtable: 2/28 @ Forrester Research

The next Online Community Roundtable will be held Thursday, 2/28 in Foster City. Jeremiah Owyang and the folks at Forrester will host. If you are interested in attending, please drop me a note. Also, please note that capacity for this event is 25, so first come, first served. I expect this to fill up. The…

February 1, 2008
How to Develop a Community Strategy

INTRODUCTION: This post is targeted at folks just getting started with online community activities at their respective organizations. It is written with the brand or product-specific corporate communities in mind, but is somewhat applicable to independent communities and non profit organizations.A few key points to begin with: First, the working assumption here is that most…

January 29, 2008
Work 2.0: Why I (mostly) <3 working from home

Approximately one year ago, I left a large corporate environment (Autodesk) to work for a small company (Forum One), using my home office (the Garoffice) as my base of operations. The following post by Alex Iskold, The “Work From Home” Generation, does a really great job of summarizing the pros and cons of the 20…

January 26, 2008
Online Community Expert Interviews: The Best of 2007

I just put together a short list of our best interviews from the Online Community Report for 2007. We had a great group of Community experts sharing their experiences, and I think you will agree that the content is worth a second look. Shawn Morton, CNET “The big lesson … was to follow the needs…

January 17, 2008
Starting the New Year Off Right: 5 Questions to Ask Yourself About Your Community

This is cross-posted from the OC Report. In the spirit of the new year, I wanted to encourage community managers, strategists and teams to do a bit of self-reflection on the old (2007) and planning for the new (2008). The following are five key questions you and your team might explore in the coming weeks.…

January 6, 2008
Hillary winking after the 1/5 debate

Hillary winking after the 1/5 debate Originally uploaded by redplasticmonkey In the b-roll after the debates tonight on ABC, we see a saucy Hillary Clinton giving someone a wink as the Red team and Blue team mixed. IT looked liked it was directed at Edwards.

January 6, 2008
Holy cow, Marin is getting pounded.

This is the creek behind my garoffice. Scary, it’s up 6-7 feet. Stay dry peoples! Mobile post sent by redplasticmonkey using Utterz. Replies. mp3

January 4, 2008
Welcome 2008! Defining Community / “ownership”

Mobile post sent by redplasticmonkey using Utterz. Replies. mp3

January 2, 2008
Welcome 2008! Defining Community / "ownership"

Mobile post sent by redplasticmonkey using Utterz. Replies. mp3

January 2, 2008
Happy Holidays, and the OLPC Project

Many of you know about the One Laptop Per Child project. What you may not know is that until 12/31, you can “buy one, get one”. Meaning, for ~$400 you can buy one for a child in the developing world, and get one for yourself or your family. With the $200 tax write off (depends…

December 23, 2007

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