Bill Johnston

Notes on Community, Collaborative Technologies, and Design

Bill Johnston helps business leaders weave communities into the fabric of their organizations to drive growth, innovation, and lasting customer relationships. A pioneering strategist and designer, Bill has led community initiatives at TechRepublic, Autodesk, and Dell. In 2015, he founded Structure3C to help organizations build thriving community ecosystems that create real business value.


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  • How to Develop a Community Strategy

    INTRODUCTION: This post is targeted at folks just getting started with online community activities at their respective organizations. It is written with the brand or product-specific corporate communities in mind, but is somewhat applicable to independent communities and non profit organizations.A few key points to begin with: First, the working assumption here is that most…

    January 29, 2008
  • Work 2.0: Why I (mostly) <3 working from home

    Approximately one year ago, I left a large corporate environment (Autodesk) to work for a small company (Forum One), using my home office (the Garoffice) as my base of operations. The following post by Alex Iskold, The “Work From Home” Generation, does a really great job of summarizing the pros and cons of the 20…

    January 26, 2008
  • Online Community Expert Interviews: The Best of 2007

    I just put together a short list of our best interviews from the Online Community Report for 2007. We had a great group of Community experts sharing their experiences, and I think you will agree that the content is worth a second look. Shawn Morton, CNET “The big lesson … was to follow the needs…

    January 17, 2008
  • Starting the New Year Off Right: 5 Questions to Ask Yourself About Your Community

    This is cross-posted from the OC Report. In the spirit of the new year, I wanted to encourage community managers, strategists and teams to do a bit of self-reflection on the old (2007) and planning for the new (2008). The following are five key questions you and your team might explore in the coming weeks.…

    January 6, 2008
  • Hillary winking after the 1/5 debate

    Hillary winking after the 1/5 debate Originally uploaded by redplasticmonkey In the b-roll after the debates tonight on ABC, we see a saucy Hillary Clinton giving someone a wink as the Red team and Blue team mixed. IT looked liked it was directed at Edwards.

    January 6, 2008
  • Holy cow, Marin is getting pounded.

    This is the creek behind my garoffice. Scary, it’s up 6-7 feet. Stay dry peoples! Mobile post sent by redplasticmonkey using Utterz.  Replies.  mp3

    January 4, 2008
  • Welcome 2008! Defining Community / “ownership”

    Mobile post sent by redplasticmonkey using Utterz.  Replies.  mp3

    January 2, 2008
  • Welcome 2008! Defining Community / "ownership"

    Mobile post sent by redplasticmonkey using Utterz.  Replies.  mp3

    January 2, 2008
  • Happy Holidays, and the OLPC Project

    Many of you know about the One Laptop Per Child project. What you may not know is that until 12/31, you can “buy one, get one”. Meaning, for ~$400  you can buy one for a child in the developing world, and get one for yourself or your family. With the $200 tax write off (depends…

    December 23, 2007
  • Hello xo

    Hello xo Originally uploaded by redplasticmonkey Raines’ olpc xo

    December 21, 2007
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