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Bill Johnston

Notes on Community, Collaborative Technologies, and Design

Bill Johnston is the founder of Structure3C, a strategy studio working with enterprise companies on the systems behind customer networks – communities, advocacy programs, partner ecosystems – and how they compound into real enterprise value. He writes about the shift from tactical community programs to durable customer networks, and what that shift means as AI-driven experiences reshape how customers find, trust, and choose companies. Past leadership roles: Dell, Autodesk, TechRepublic.

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  • Tiger Direct just shipped a compact flash card in a not so compact box

    I don’t get it… I ordered a compact flash card from tiger direct, and they shipped it in a 12″x10″x4″ box, full of packing peanuts. This is a TINY compact flash card.

    November 30, 2007

  • Mobile post sent by redplasticmonkey using Utterz.  Replies.  mp3

    November 30, 2007

  • Web Community Forum: Seattle – 12/ 5-6

    I’ll be attending the Web Community Forum next week in Seattle. I’m looking forward to Jeremiah Owyang’s keynote, and to conversations about the perceived and actual value of Facebook. Going to be there (or are you in Seattle?). Give me a shout: 415.299.9638 or send me a message on Facebook.

    November 30, 2007

  • Utter: Online Community Roundtable @ WebEx / Iphone reception sucks!

    Mobile post sent by redplasticmonkey using Utterz. Replies. mp3

    November 29, 2007

  • Manufacturing Influence: Dan Greenburg / TC

    Mobile post sent by redplasticmonkey using Utterz. Replies. mp3

    November 26, 2007

  • Next Online Community Roundtable 11/28 @ WebEx in Santa Clara

    The next Online Community Roundtable is this Weds, 11/28 @ WebEx in Santa Clara. Email me if you would like an invitation. What is the Online Community Roundtable, you ask? The Roundtables were created out of my frustration in finding current, relevant sources for community management and strategy, and the especially difficult time I had…

    November 26, 2007

  • Online Community ROI 2007 – Report Released

    We publicly released the Online Community ROI report last week. The research project was conducted as part of the Online Community Research Network agenda, and was initially released to OCRN members in May. The study had many interesting findings, including: • Only 22% of respondents could clearly articulate ROI on community efforts • The majority…

    November 20, 2007

  • Well intentioned day of blogging tabled for day at the beach

    Melina at Limantour Beach Originally uploaded by redplasticmonkey some time you just have to go play in the sand…

    November 18, 2007

  • Mobile post sent by redplasticmonkey using Utterz.  Replies.  mp3

    November 15, 2007

  • First Utter

    Not sure if I will stick with this, but here is my first utter. Let me know if I should stick to text 🙂 http://www.utterz.com/~u-NDk3MTk3MQ/utt.php ps: it’s pretty lame that wordpress is so finicky about the players and media you can insert.

    November 14, 2007
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