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Bill Johnston

Notes on Community, Collaborative Technologies, and Design

Bill Johnston is the founder of Structure3C, a strategy studio working with enterprise companies on the systems behind customer networks – communities, advocacy programs, partner ecosystems – and how they compound into real enterprise value. He writes about the shift from tactical community programs to durable customer networks, and what that shift means as AI-driven experiences reshape how customers find, trust, and choose companies. Past leadership roles: Dell, Autodesk, TechRepublic.

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  • Serendipity: A Key Theme for 2012

    Serendipity sure seems to be a key theme for me in 2012. First, I was on a panel at SxSWi with a few very smart folks titled “Get Lucky: Create Serendipity to Spur Innovation” – Panel organizer Rawn Shah posted a great recap post here: Serendipity and Innovation at SXSW . This week, I’ll be having a…

    March 31, 2012

  • Announcing “Community Secret Sauce”: a Panel Discussion Feb 1st in SF

    Join me next Wednesday, February 1st, in San Francisco for the “Community Secret Sauce” panel discussion. The event is part of the #OCTribe  meetup series that Susan Tenby hosts, and these events are always a fun and informative time. Joining me will be Thor Muller from Get Satisfaction, Rachel Luxemburg from Adobe and Gail Ann…

    January 25, 2012

  • Reflections on Community Manager Appreciation Day

    Reflections on Community Manager Appreciation Day

    Today was the third annual Community Manager’s Appreciation Day, or #CMAD. The intention of #CMAD is to raise awareness about the role of the Community Manager, and to recognize the hard working women and men who support this role for their organizations. Jeremiah Owyang originally proposed the idea for #CMAD, and has been very active in evangelizing and supporting…

    January 23, 2012

  • Using Unconference in the Enterprise – Manifesting Social Business

    My theory on Unconferences (and other participant-driven events) is pretty simple: put smart and passionate people in a room to talk about a common cause with some light facilitation and good things generally happen. Along with all the great knowledge-sharing and network-building that typically happens, an Unconference can be one of the key catalysts for the…

    October 21, 2011

  • Slides from my Dreamforce 2011 session “Embracing & Sustaining Your Community Ecosystem”

    Embracing & Sustaining Your Community Ecosystem View more presentations from Dell Social Media

    September 2, 2011

  • Slides from my Social Business Forum Keynote – #sbf11

    Keynote from Social Business Forum 2011 View more presentations from Bill Johnston

    June 8, 2011

  • Evolving to a Social Organization: 5 key things in 10 minutes

    Social Media: 5 things in 10 minutes View more presentations from Bill Johnston

    April 29, 2011

  • Do your Online Community / Social Media initiatives need a living trust?

    It is no secret that there is a lot of turnover happening the social media industry – just take a peek at the regular “People on the Move” updates on Jeremiah Owyang’s blog. This is only going to get worse as more organizations adopt social media, organizational structures change, the economy improves, and people in…

    April 25, 2011

  • Slides: Building Sustained Community Engagement: from eMarketing Summit Portland

    Building Sustained Community Engagement View more presentations from Bill Johnston

    April 25, 2011

  • Relationship Development through Product Use and Mastery: Conversations from Social Media Week – @billjohnston

    via youtube.com Snippet from our panel at Social Media Week 2011

    March 1, 2011
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